Las Vegas-based Allegiant Air will be the naming sponsor for the $1.9 billion, 65,000-seat indoor stadium, which was topped off in a ceremony Monday for the official naming of the Las Vegas Arena.
The financial terms of the naming have not been released but the airline is likely paying between $20 million and $25 million a year to name the building.
“We’re thrilled that our future home will be known as Allegiant Stadium,” said Raiders President Marc Badain. “As the hometown airline, Allegiant is the perfect partner to showcase the incredible support we continue to receive from the Southern Nevada community. We are grateful to all involved who worked diligently to make Allegiant Stadium a reality.”
This partnership with the Raiders presents a global branding opportunity for the Las Vegas-based company as Allegiant will have its name showcased on the 1.75 million-square-foot, the state-of-the-art domed stadium that will also host many world-class major sports and entertainment events.
Allegiant Stadium will also serve as the site of the Las Vegas Bowl beginning in 2020, which will feature a Pac-12 football opponent versus either a Big Ten or SEC opponent, as well as the 2020 and 2021 Pac-12 Football Championship Game.
This partnership will allow Allegiant to feature exterior signage at the transformational facility that is set to become the latest jewel along the internationally-known, iconic skyline of the Las Vegas Strip.
The Raiders and Allegiant are also teaming up to provide additional enhancements, rewarding customers and fans with unique in-game and season-long promotions including the “Allegiant Connection of the Game” linking a lucky fan to their favorite Raiders player, and an opportunity to win “Fan Traveler of the Year” honors.
The Raiders and Allegiant share a deep commitment to the community which offers even more synergy to the partnership as they will unite in programs and activations that benefit Southern Nevada residents. Headquartered in Las Vegas, Allegiant currently generates nearly $3 billion in annual economic impact for the state of Nevada.