The Entertainment capital of the world is in much need of change and with the current situation with the shutdown. Las Vegas has a huge opportunity to attract more visitors with great deals and better experiences that will keep people coming back more frequently.
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Ways Las Vegas Can Change for The Better
Lowering Costs of Entertainment
- Lower costs of entertainment shows and events. The entry fees at some of these venues are outrageous. You have a venue fee, taxes and other fees that just make it difficult to decide to go to the show or event in the first place. So, lowering or offering a package deal that makes it worth going to an event more enticing to the consumer. Sporting events will be a huge thing in Las Vegas and offering a lower price of entry to these events will be a great strategic move for Vegas.
Get Rid of Resort Fees
- Getting rid of the dreaded resort fees world be huge for Las Vegas. But, the reality of that happening is slim to none. Hotels that do charge a resort fee need to be more transparent with this and offer more to the consumer. Like, BOGO offers at the buffets or attractions. This is a huge burden to the consumer and keeps them from spending their money at your hotel attractions, cirque shows, concerts, and restaurants.
Transportation Deals
- Offering better deals in transportation for getting people around the strip. The bus system that takes people up and down the strip is a great way to get around. By offering a free voucher for a BOGO deal when they book your hotel is a great way to entice people to stay with you. People want to move around and see the sights. Giving them a voucher for the Big Bus tour experience is a great gesture.
Get Younger People Here
- Getting the millennials and spring breakers are an essential demographic in the springtime for Las Vegas. EDC is still on for Las Vegas in May 2020. Adding special discounts and BOGO deals with buffets, bars and restaurants is key to kick-starting the Vegas economy. Do it right and they will book right away for next year’s event. Offer deals to come back to Vegas. Hotels should be offering spring break specials right now to get younger consumers in the door and offering club drink specials, buffet specials, and pool party specials right out of the gate.
Don’t forget about Grandma and Grandpa
- Grandma and grandpa are looking to get out of the house when this Covid-19 passes. Hotels and casinos should be offering package deals for entertainment, restaurants and buffets. Without a doubt, the golden years demographic is the best demographic to focus on. Discretionary income and travel is their thing and getting them to Vegas is going to be a huge part of turning the local economy around. This will be your shining hour to offer great deals in getting the 50 and over crowd back to Las Vegas.
Final Thoughts
The opportunities for Las Vegas to shine again will be dependant upon the willingness to change and adapt to a different economy that was once before us. In order for Las Vegas to change for the better, it has to adapt to the new economy. If it continues to operate at its current model with resort fees, parking fees, CNS fees, it will collapse on itself and will not get the consumer confidence to come back. It must adapt and change or it will see lower numbers of visitors per year.
Don’t forget, when coming to Las Vegas it’s important that you Tip your Drivers, Servers, and hospitality staff accordingly. The hard-working people of Las Vegas are here to keep you safe and entertained while you experience all that is Las Vegas.